Built by a Man
Who Refused
to Accept Less
Self Obsessed wasn't built in a boardroom. It was built in the aftermath of a life-altering accident — by a founder who refused every band-aid solution doctors handed him.
One Crash Changed
Everything
At 17 years old, Kyle Armour's life changed in seconds. A severe ATV accident resulted in a traumatic brain injury that left him battling debilitating fatigue, brain fog, and testosterone levels that had cratered.
He spent years in doctors' offices. The answer was always the same: a prescription, a patch, a pill designed to mask the symptom — not fix the root cause. None of them worked.
"I was handed band-aid solutions over and over. I refused to accept that this was the best I could expect. So I did something about it."
— Kyle Armour, Founder of Formulation FactoryKyle spent three years researching the peer-reviewed science on natural testosterone optimization — studying clinical trials, consulting with sports nutritionists, and building relationships with pharmaceutical-grade manufacturers. The result was Self Obsessed.
Our Mission
We exist to give men back the energy, strength, and drive that is rightfully theirs — without synthetic shortcuts.
Every ingredient in Self Obsessed was chosen because the science said it works. Not because it's trendy. Not because it's cheap. Because it delivers real, measurable results for real men.
Why Most Men Feel
Like They're Running
on Empty
Testosterone in men has been declining at roughly 1% per year since the 1980s. By the time most men notice the symptoms — fatigue, low libido, poor recovery, brain fog — they've already lost decades of potential. The supplement industry's response? Under-dosed, overpriced products hiding behind proprietary blends.
Testosterone Is in Freefall
Studies show average male testosterone levels have dropped by over 20% since the 1980s. Environmental toxins, chronic stress, and poor sleep are accelerating the decline in men as young as 25.
TRT Carries Real Risks
Testosterone Replacement Therapy can suppress natural production permanently, impact fertility, and create lifelong dependency. Most men don't need TRT — they need the right nutritional support.
The Industry Is Built on Hype
Most testosterone supplements use proprietary blends to hide that their ingredients are dosed too low to do anything. You're paying for clever marketing, not clinical results.
One Pathway Is Never Enough
Testosterone production involves multiple biological pathways simultaneously — SHBG binding, LH signaling, cortisol suppression, and mineral co-factors. No single ingredient addresses all of them.
Science Gets Ignored
There are hundreds of published clinical trials on natural testosterone support. Most supplement brands ignore them entirely and dose based on what's cheapest, not what the research shows works.
Our Solution: 10 Pathways, One Capsule
Self Obsessed was engineered to address every pathway simultaneously — SHBG, LH, cortisol, mitochondrial energy, libido, and mineral co-factors — all at clinically validated doses.
Kyle Armour Built
the Formula Doctors
Couldn't Give Him
Kyle Armour was a healthy, driven young man before the accident that changed everything. At 17, he survived a traumatic ATV crash that left him with a severe brain injury and hormonal levels that no doctor could explain or effectively treat.
Rather than accepting a lifetime of prescriptions, Kyle immersed himself in the world of sports science and nutritional biochemistry. He studied the clinical literature, connected with formulators, and spent three years building what would eventually become Formulation Factory and the Self Obsessed supplement line.
Today, Kyle's mission is to give every man the tool he was never handed — a scientifically complete, fully transparent formula that works with the body's natural testosterone production, not against it.
The Accident
ATV crash at 17 results in TBI and severe hormonal disruption. Years of failed treatments follow.
The Research Begins
Kyle begins deep-diving peer-reviewed literature on natural testosterone optimization and ingredient science.
Formulation Factory Founded
Partners with a GMP-certified, FDA-registered US manufacturer to bring the 10-in-1 formula to life.
Self Obsessed Launches
First bottles ship. Within 6 months, over 10,000 men have experienced the difference.
100,000 Bottles Sold
Self Obsessed becomes one of the fastest-growing men's health supplements in the USA.
10 Ingredients.
Sourced From the Finest
Origins on Earth.
Every ingredient in Self Obsessed is sourced from its optimal region of origin — where the plant grows strongest, the mineral concentration is highest, and traditional use has been validated by modern science.
Shilajit
Harvested from rock crevices at altitudes above 3,000m where it seeps from compressed organic matter over centuries.
300mg / servingTongkat Ali
Roots sourced from the rainforests of Malaysia and Indonesia, where Eurycoma longifolia grows to full potency over 10+ years.
200mg / servingFadogia Agrestis
Wild-harvested shrub from sub-Saharan Africa with a centuries-long history of use in traditional vitality support.
200mg / servingAshwagandha KSM-66
Full-spectrum root extract from Rajasthan, India — the world's highest-concentration ashwagandha growing region.
200mg / servingFenugreek
Seeds rich in furostanolic saponins harvested from controlled agricultural regions with strict quality standards.
200mg / servingBlack Maca
Grown at 4,000–4,500m elevation in the Peruvian Andes — the only climate where black maca develops its full adaptogenic profile.
200mg / servingHorny Goat Weed
Epimedium sourced from high-altitude Asian mountain regions where icariin concentration is naturally highest.
100mg / servingTribulus Terrestris
Bulgarian tribulus is recognized globally as the highest-potency source, with superior saponin profiles vs. Indian varieties.
100mg / servingZinc Citrate
Bioavailable citrate form produced to pharmaceutical-grade standards — the form clinically shown to be most effectively absorbed.
30mg / servingBoron Glycinate
Chelated glycinate form for maximum bioavailability — proven to raise free testosterone and lower estradiol within 7 days.
10mg / servingShilajit
Harvested from rock crevices at altitudes above 3,000m where it seeps from compressed organic matter over centuries.
300mg / servingTongkat Ali
Roots sourced from the rainforests of Malaysia and Indonesia, where Eurycoma longifolia grows to full potency over 10+ years.
200mg / servingFadogia Agrestis
Wild-harvested shrub from sub-Saharan Africa with a centuries-long history of use in traditional vitality support.
200mg / servingAshwagandha KSM-66
Full-spectrum root extract from Rajasthan, India — the world's highest-concentration ashwagandha growing region.
200mg / servingFenugreek
Seeds rich in furostanolic saponins harvested from controlled agricultural regions with strict quality standards.
200mg / servingBlack Maca
Grown at 4,000–4,500m elevation in the Peruvian Andes — the only climate where black maca develops its full adaptogenic profile.
200mg / servingHorny Goat Weed
Epimedium sourced from high-altitude Asian mountain regions where icariin concentration is naturally highest.
100mg / servingTribulus Terrestris
Bulgarian tribulus is recognized globally as the highest-potency source, with superior saponin profiles vs. Indian varieties.
100mg / servingZinc Citrate
Bioavailable citrate form produced to pharmaceutical-grade standards.
30mg / servingBoron Glycinate
Chelated glycinate form for maximum bioavailability — proven to raise free testosterone within 7 days.
10mg / serving
Pharmaceutical-Grade
Manufacturing — Zero Compromises
Self Obsessed is manufactured in an FDA-registered, GMP-certified facility right here in the United States. The same facility standards used for prescription pharmaceuticals apply to every capsule we make.
Every single batch — not just spot checks — undergoes third-party testing before it ships. Purity. Potency. Safety. Verified. Every time. No exceptions.
We use no artificial fillers, no proprietary blends, and no ambiguous ingredient sourcing. Everything on the label is exactly what's in the capsule. What you see is what you get.
GMP Certified
Pharmaceutical-grade manufacturing standards
Made in USA
FDA-registered domestic facility
FDA Registered
Inspected to prescription pharma standards
100% Natural
No synthetics, fillers, or hidden blends
Six weeks in and I've already hit three new strength PRs. My confidence is up, sleep is deeper, and recovery between workouts is noticeably faster. Worth every penny — I won't go back to anything else.
What We Stand For
Every Single Day
These aren't marketing slogans. They're the operating principles behind every decision we make — from the ingredients we choose to the guarantee we back every bottle with.
Science Over Hype
Every ingredient is included because peer-reviewed clinical research supports it — at the dose it was studied at. We don't follow trends. We follow evidence.
Radical Transparency
No proprietary blends. No hidden doses. No marketing fluff. Every ingredient and its exact amount is on the label — because you deserve to know what you're putting in your body.
Results or Refund
We back every bottle with a 60-day money-back guarantee because we're confident in what we've built. If you don't feel the difference, we'll make it right. Full stop.
Why 10 Ingredients
Changes Everything
Most testosterone supplements target one or two biological pathways and call it a day. Self Obsessed was engineered to attack the problem from every angle simultaneously — which is why the results are more noticeable, more consistent, and longer lasting.
SHBG Inhibition — Fenugreek 200mg
Unlocks bound testosterone and makes more of it available to your muscles and brain
LH Stimulation — Fadogia Agrestis 200mg
Signals your body to produce more testosterone naturally, without synthetic hormones
Cortisol Control — Ashwagandha + Tribulus
Prevents the single biggest hidden killer of natural testosterone: chronic stress hormones
Mineral Foundation — Zinc 30mg + Boron 10mg
Replenishes the two most deficient minerals in testosterone production, locked in bioavailable form
Cellular Energy — Shilajit 300mg
Fulvic acid boosts mitochondrial CoQ10 output — the reason you feel the energy difference within days
You Know the Story.
Now Write Yours.
Self Obsessed was built for men who refuse to settle. Men who demand the most from their body, their energy, and their potential. Join over 100,000 men who've made the upgrade.
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