Welcome to Self Obsessed by Formulation Factory ("Company," "we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website us-selfobsessed.com (the "Site"), make a purchase, or otherwise interact with us.
By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.
Plain English Summary: We collect only what we need to process your orders and improve your experience. We never sell your personal data. We use industry-standard security to protect your information. You always have the right to access, correct, or delete your data.
1 Information We Collect
We collect information that you provide directly to us, information collected automatically when you visit our Site, and information from third-party sources. Here is a detailed breakdown of what we collect and why:
1A — Information You Provide Directly
| Data Type |
Examples |
Why We Collect It |
| Contact Information |
Full name, email address, phone number |
To process orders, send confirmations, and provide customer support |
| Billing Information |
Billing address, payment card type (we do not store full card numbers) |
To process payments securely via PCI-compliant processors |
| Shipping Information |
Delivery address, ZIP/postal code |
To fulfill and ship your orders |
| Account Information |
Username, password (hashed), purchase history |
To manage your account, subscriptions, and order history |
| Communications |
Messages, reviews, survey responses, support tickets |
To respond to inquiries and improve our services |
1B — Information Collected Automatically
When you visit our Site, we automatically collect certain information about your device and browsing activity, including:
- IP address and approximate geographic location (city/country level)
- Browser type, version, and language settings
- Device type, operating system, and screen resolution
- Pages viewed, time spent on pages, and links clicked
- Referring URL (the website that brought you to our Site)
- Session duration and browsing patterns on our Site
- Cookie identifiers and similar tracking technologies (see Section 4)
Note: We use this automatically-collected information to understand how visitors use our Site, diagnose technical issues, prevent fraud, and improve your overall experience. This data is aggregated and does not personally identify you in most cases.
2 How We Use Your Information
Formulation Factory uses the information we collect about you for the following purposes, always in accordance with applicable law:
- Order Fulfillment: To process, fulfill, and ship your purchases of Self Obsessed supplements and related products
- Payment Processing: To securely process payments through our third-party PCI-compliant payment processors
- Customer Support: To respond to your questions, resolve disputes, and troubleshoot issues
- Account Management: To create and maintain your customer account, manage subscriptions, and track order history
- Marketing Communications: To send you promotional emails, product updates, and special offers — only if you have opted in or purchased from us (you can opt out at any time)
- SMS Notifications: To send order updates, shipping confirmations, and promotional texts if you have provided consent
- Site Improvement: To analyze traffic patterns, test new features, and improve website performance and usability
- Fraud Prevention: To detect and prevent fraudulent transactions, unauthorized access, and abuse of our platform
- Legal Compliance: To comply with applicable laws, regulations, and legal processes, including tax and financial reporting obligations
- Personalization: To show you relevant product recommendations and personalized content based on your browsing and purchase history
Our Promise: We will never use your data for purposes beyond what is described above without your explicit consent. We do not engage in data brokering or sell your personal information to third parties for their own marketing.
3 Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. However, we may share your information with the following categories of trusted service providers who assist us in operating our business:
| Category |
Purpose |
Data Shared |
| Payment Processors |
Secure payment processing (e.g., Stripe, PayPal, Shop Pay) |
Billing details, transaction amounts |
| Fulfillment & Logistics |
Order picking, packing, and shipping |
Name, shipping address, order contents |
| Email Service Providers |
Transactional and marketing emails (e.g., Klaviyo, Mailchimp) |
Name, email address, purchase history |
| Analytics Platforms |
Website analytics and performance monitoring (e.g., Google Analytics) |
Anonymized browsing data, session data |
| Advertising Partners |
Retargeting and ad performance (e.g., Meta Pixel, Google Ads) |
Hashed email, purchase events, page views |
| Customer Support Tools |
Helpdesk and live chat platforms |
Name, email, support ticket content |
| Legal & Compliance |
When required by law, court order, or to protect our rights |
As required by applicable legal authority |
All third-party service providers we work with are contractually bound to use your information only as directed by us and in accordance with this Privacy Policy. They may not use your data for their own independent purposes.
Business Transfers: If Formulation Factory is involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our Site before your information becomes subject to a different privacy policy.
4 Cookies & Tracking Technologies
We use cookies and similar tracking technologies (such as web beacons, pixel tags, and local storage) to enhance your experience on our Site, analyze Site traffic, and support our marketing efforts.
Types of Cookies We Use
- Strictly Necessary Cookies: Essential for the Site to function — shopping cart, checkout session, security tokens. These cannot be disabled.
- Performance & Analytics Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics, Hotjar). Data is aggregated and anonymized.
- Functionality Cookies: Remember your preferences such as language settings, recently viewed products, and login status for a faster, more personalized experience.
- Targeting & Advertising Cookies: Used by advertising partners (Meta, Google, TikTok) to deliver relevant ads and track the effectiveness of our campaigns based on your browsing and purchase history.
Managing Your Cookie Preferences
You can control and manage cookies in several ways:
Do Not Track: Some browsers have a "Do Not Track" (DNT) feature. Our Site does not currently respond to DNT signals because there is no universally accepted standard for how they should work. We disclose our tracking practices in this Policy so you can make an informed choice.
5 Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.
| Data Type |
Retention Period |
Reason |
| Order & Purchase Records |
7 years |
Tax, accounting, and legal compliance requirements |
| Customer Account Data |
Active + 3 years after last login |
Account management, support history, fraud prevention |
| Marketing Preferences |
Until you unsubscribe or request deletion |
Respecting your communication preferences |
| Support Tickets |
3 years after resolution |
Quality assurance and dispute reference |
| Analytics Data |
26 months (Google Analytics default) |
Website performance analysis and trend identification |
| Cookie Data |
30 days – 2 years depending on cookie type |
Varies by functionality (see Section 4) |
When your data is no longer required, we securely delete or anonymize it so it can no longer be associated with you. You may request earlier deletion at any time (see Section 6 for your rights).
6 Your Rights & Choices
Depending on your location, you have a variety of rights regarding the personal information we hold about you. We take these rights seriously and are committed to honoring them promptly.
- Right to Access: You can request a copy of the personal information we hold about you at any time, free of charge
- Right to Correction: You can ask us to correct inaccurate or incomplete personal information we hold about you
- Right to Deletion ("Right to be Forgotten"): You can request that we delete your personal information, subject to certain legal exceptions (e.g., we may need to retain financial records)
- Right to Data Portability: You can request your personal data in a structured, commonly used, machine-readable format to transfer to another service
- Right to Restrict Processing: You can ask us to limit how we use your personal information in certain circumstances
- Right to Object: You can object to our processing of your data for direct marketing or other purposes based on legitimate interests
- Right to Withdraw Consent: Where we rely on your consent to process data, you can withdraw it at any time without affecting prior processing
- Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority if you believe we have not handled your data lawfully
How to Exercise Your Rights
To exercise any of the rights above, please contact us using one of the following methods:
We will respond to your request within 30 days (or sooner where required by law). We may ask you to verify your identity before processing your request to protect your information from unauthorized access.
Unsubscribing from Marketing: You can unsubscribe from our marketing emails at any time by clicking the "Unsubscribe" link in any email we send. To opt out of SMS marketing, reply STOP to any text message from us. Opting out of marketing will not affect transactional communications about your orders.
7 Security of Your Data
Protecting your personal information is a top priority for Formulation Factory. We implement a variety of industry-standard technical, administrative, and physical security measures to safeguard your data against unauthorized access, alteration, disclosure, or destruction:
- SSL/TLS Encryption: All data transmitted between your browser and our Site is encrypted using 256-bit SSL/TLS technology, indicated by the padlock icon in your browser
- PCI-DSS Compliance: Payment card data is processed through PCI-DSS Level 1 compliant payment processors. We never store full credit card numbers on our servers
- Access Controls: Personal data is accessible only to authorized employees, contractors, and service providers who have a legitimate business need for it
- Password Security: Account passwords are stored using one-way hashing algorithms (bcrypt). We never store or have access to your plain-text password
- Regular Security Audits: We conduct regular security assessments and vulnerability scans to identify and address potential weaknesses
- Fraud Detection: We use automated systems to detect and flag suspicious activity, unauthorized login attempts, and potentially fraudulent transactions
Important: While we take all reasonable steps to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to responding promptly to any data breaches and notifying affected users as required by applicable law.
8 Children's Privacy
Our Site and products are intended exclusively for adults aged 18 years and older. Self Obsessed supplement is a men's health product designed for adult males. We do not knowingly collect, solicit, or use personal information from anyone under the age of 18.
If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will promptly delete that information from our servers. If you believe we may have collected information from a minor, please contact us immediately at [email protected].
Parents and Guardians: If you have reason to believe your child has provided personal information to us, please contact us immediately and we will remove that data from our records as quickly as possible.
9 Third-Party Links & Integrations
Our Site may contain links to third-party websites, social media platforms, and integrated services that are not owned or controlled by Formulation Factory. These may include:
- Social media platforms (Instagram, Facebook, TikTok, YouTube, X/Twitter)
- Scientific references and research publications (PubMed, academic journals)
- Partner product websites (formulationfactory.com and related brands)
- Payment processors and checkout platforms
- Review platforms and testimonial providers
We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policy of every website you visit, especially before providing any personal information.
Affiliate Disclosure: Some links on our Site may be affiliate links. If you click a link and make a purchase, we may receive a commission at no additional cost to you. This does not influence our content or product recommendations.
10 California Residents — CCPA Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) grant you specific rights regarding your personal information, in addition to the general rights described in Section 6:
- Right to Know: You have the right to know what personal information we collect, use, share, and sell (we do not sell personal data)
- Right to Delete: Subject to exceptions, you may request deletion of personal information we have collected about you
- Right to Opt-Out of Sale/Sharing: We do not sell your personal information. However, our use of advertising pixels (Meta, Google) may constitute "sharing" under CCPA. You may opt out via our Cookie Preference Center
- Right to Correct: You may request correction of inaccurate personal information
- Right to Limit Sensitive Information: You may request we limit the use of sensitive personal information to necessary purposes only
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights — you will not receive different prices, product quality, or service levels
Categories of Personal Information We Collect (CCPA)
| Category | Collected? | Sold? |
|---|
| Identifiers (name, email, IP) | ✅ Yes | ❌ No |
| Commercial Information (purchase history) | ✅ Yes | ❌ No |
| Internet/Network Activity | ✅ Yes | ❌ No |
| Geolocation Data (approximate) | ✅ Yes | ❌ No |
| Inferences (preferences, interests) | ✅ Yes | ❌ No |
| Sensitive Personal Information (financial, health) | ⚠️ Limited | ❌ No |
| Biometric Data | ❌ No | ❌ No |
To submit a verifiable consumer request under the CCPA, contact us at [email protected] or call us at our support line. We will respond within 45 days as required by law.
11 Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time and for any reason. When we make material changes, we will notify you in one or more of the following ways:
- Posting a prominent notice on our homepage or Site banner
- Sending an email notification to the email address associated with your account
- Updating the "Last Updated" date at the top of this page
- Displaying a cookie consent notification with information about the changes
Your continued use of our Site after any changes to this Privacy Policy become effective constitutes your acceptance of the revised policy. We encourage you to review this page periodically to stay informed of how we protect your personal information.
Version History: This is version 1.0 of our Privacy Policy, effective January 1, 2025. Archived previous versions are available upon request by contacting our privacy team.
12 Contact Us — Privacy Questions & Requests
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please don't hesitate to reach out to our dedicated Privacy Team. We are committed to responding to all inquiries promptly and professionally.